APWine -> Spectra Rebranding
- Sketched and directed the works on the rebranding animation
- Designed DeFi infrastructure & roadmap graphics
- Drafted the core structure of the rebranding announcement to the community and stakeholders
- Ensured a successful and seamless transition from APWine to Spectra
Marketing
- Organized Twitter Spaces with influencers [DeFi Dad & Kris Kay]
- Created and tailored long-format guides for specific audiences [Example Article, Teaser]
- Organized community activities: Swag Contest, Crew3, Event tickets, Swag Contest #2
- Teased new products [Example 1]
- Designed feature explainers [Example 1, 2, 3, 4, 5]
- Celebrated protocol milestones [Example 1]
- Published and designed governance reminders [Example 1, 2, 3]
- Published long-format announcements – targeting each counterparty individually for increased exposure [Example 1, 2, 3]
- Explained complex DeFi designs in a simple manner [Example 1, 2, 3]
- Organized Twitter Spaces with Arbitrum & directed the works on this NFT
Comms
- Wrote and announced public reports to users & stakeholders
- Announced new features & products: Fixed Rates, Liquidity Gauges, Zaps, Create Pool
- Ran communications with Polygon, Balancer, DeFiant, Arbitrum
- Created long & short-form recaps: Twitter, Medium, Mirror.xyz
- Announced VC seed extension raise
Data
- Shared growth highlights via Dune Analytics: [Example 1]
Documentation
- Wrote the whole user documentation, covering protocol overview, primitives, use cases and examples, app-help pages
Design/UXUI
- Supported the team with UI mockups and iterations
- Set the tone for announcement & feature graphics
Foundation
- Coming up with the relayer concept and its business model
- Securing the brand name and outlining its clear vision
Product
- Numerous brainstorming sessions with full stack and solidity devs on the platform’s mechanics, implementations and working hand-in-hand to turn all that into reality
Marketing/Comms (only with a simple landing page)
- Gained 500 users on the Beta waitlist in a span of 2 weeks
- Gained over 500 organic Twitter followers in one month
- Gained over 200 Discord users
Design/UXUI
- Creating and designing the user interface with Figma
- Designing the front-page
Marketing/Comms
- Co-managed the main Bancor Twitter account with 150K followers (and 0 dramas)
- Put together in-depth, informative Twitter threads on Omnipool, Auto-compounding rewards, Infinity Pools, Instant Impermanent Loss Protection
- Created engagement polls [Example 1]
- Provided informative data with graphics [Example 1]
- Cross-comms [Example 1]
- Explained new, complex products in simple terms
Created and ran the most popular community and Twitter account dashboard bntlove
- Highlighted trends and new asset additions
- Analyzed internal trends and shared them on Twitter
- Put a different perspective on new features
- Assisted in hyping the upcoming events
- Highlighted all-time-heights
- Created chart-based graphics on Bancor’s volumes
- Wrote down AMA recaps
- Highlighted treasury inflows to the protocol
Product
- Created and led works for the Bancor3 PFP page, where users were able to convert their Twitter PFPs into Bancor3-themed PFP -> used by 100s of Bancor users
- Gathered and kept track of DAO deposits to Bancor -> visited by 100s of Bancor users
- Gathered and displayed top endorsing tweets about Bancor on a page called ‘Wall of Love’ and allowed users to submit their own for exposure of their Twitter accounts -> received organic tweet submissions from Bancor users who created twitter content and wanted bntlove to give it more exposure
Comms
- Managed Twitter (60K followers) ~15M impressions (with zero dramas)
- Led and announced big chapters for the project: Harvest 3
- Wrote over 80 comms pieces on Harvest’s Medium.com – nnouncements, updates, vision, recaps, partnerships
- Communicated Coinbase, Binance, Crypto.com, and Kraken listings
- Amplified new trading pair listings [Example 1 | 2]
- Ran comms with Llama, Gelato, Balancer, Bancor, Bancor 3, Gitcoin, Chainlik
- Wrote community outlooks & vision 1 | 2 | 3
- Announced important product and feature additions [Example 1, 2, 3]
- Announced Harvest’s addition to Safe App Ecosystem
- Announced Harvest’s deployment to Arbitrum
Marketing
- Facilitated & planned English & Chinese Binance AMA
- Hyped new chain deployments – Polygon, Arbitrum & BSC
- Hosted Twitter Spaces [ Example 1, Example 2] and wrote a full script for team members involved & guests
- Announced specific product groups
- Activated the community via a large-scaled Zealy Campaign
- Announced Harvest as Camelot’s Round Table Partner
- Announced any-token-deposits with Wido
- Cross-comms with partners
Product
- Facilitated $FARM Staking on Binance
- Provided, designed and executed the idea of a dedicated section for select partners like CamelotDEX and Bitcoin.com’s Verse DEX
- Led and executed Wido integration with Harvest
Design
- Sketched & directed the promo video which took 6 months to finalize
- Designed and coordinated works on the new homepage
UX/UI
- Pioneered works on any-token-deposit deposit and withdraw modules in yield aggregator’s sector (2 months of R&D with Wido Labs)
- Designed Beginner’s section for Harvest
- Designed a whole new Harvest platform from scratch in Figma for Homepage full of farms, single farm page containing (interactive charts, deposit module, farm info, rewards box, historical data), Portfolio, Analytics & FAQ – both for desktop and mobile devices in both white & dark mode [before : after]
Content/Editing/Research
- Directed a team of 4, including writers and a designer
- Handled editing and proofing for over 930 Web3/DeFi articles, ensuring their accuracy with the covered project’s documentation
- Focused on technical aspects of crypto: updates, tokenomics, DeFi guides, and product reviews
- Authored 25+ articles on Ampleforth alone and launched the first dedicated AMPL Twitter documentation.
- Delivered project overview for the whole Top200 cryptocurrencies
- Achieved 1.4M+ Twitter impressions for one client by producing and sharing content on Twitter about them
- Left a lucrative job to become a crypto writer for investinblockchain.com (once a TOP10 global crypto news site).
- Achieved top Google News rankings for high-competition keywords like Bitcoin and Ripple.
- Promoted to Head of News, leading 5 writers and a graphic designer.
- Handled over 1150 pieces of crypto news including updates, stories, and PRs.
- Secured and conducted a one-on-one interview with Kris Marszalek, CEO of crypto.com, at their Hong Kong HQ.
- One story ranked #1 on global Google news for “Bitcoin” for approximately 24 hours.
- Boosted website traffic by 3x in just four months without additional staff.
Mistakes & Lessons Learned
- After producing over 2000 tweets for clients in both bull and bear, I learned what works and most importantly, what doesn’t work, what works if you seek short-term engagement, what works if you seek long-term investors and long-term stakeholders, the language in comms to avoid so that they don’t throw tomatoes your way
- After writing over 200 pieces of comms content (and that’s before chat gpt!) I learned the hard way that the community keeps an eye on virtually every word you say and will hold you and your project accountable until it’s done/explained/launched – with these lessons, I am careful not to overhype things, triple-check with the team on realistic product delivery timeframes or ensure the comms don’t actually front-run the news or overpromise
- Carefully choosing partners for AMAs/Collabs etc. – ensuring that any interaction between an external project and the one I contribute to doesn’t send negative signals to long-term stakeholders and users. Some of the red flags of counterparties I keep an eye on; heavy airdrop buzz, inflated social or on-chain stats, cocky founders, twisted or half-true data in their comms, or suspicious Twitter personas talking about the project (probably undisclosed, paid shills). I learned the hard way after a few of them rug pulled and it backfired.
- There’s ofc more, to be added later
Favorite quotes & mantras
- you cannot fork the ability to innovate
- as a ‘CEO’ anything that goes wrong at your company is ultimately your fault
- progress > wealth
- The only way to grow as a person is to take accountability for your actions