Hi, I'm Z.
Web3 Operator & Contributor since 2017
Experience Highlights
Coinbase Learn & Earn Campaign
- Coordinated a $300k budget Learn & Earn campaign with Coinbase (legal, funds transfer, campaign details; content & creatives)
- Redesigned an entire UI to acommodate Coinbase’s Learn & Earn traffic, resulting in 29,582 users successfully completing a quite complex DeFi task
In-Person Interviews
- Conducted a one-on-one interview with Kris Marszalek, CEO of crypto.com, at their Hong Kong HQs.
- Landed a one-on-one interview with Brendan Eich, the Founder of Mozilla and JavaScript, in San Francisco at Brave’s HQs. //Both were published on now disfunct websites. proofs on request
Full Rebrand of APWine -> Spectra
- Sketched and directed the works on the rebranding animation
- Designed defi infrastructure & roadmap graphics
- Wrote the core structure of the rebranding announcement to the community and stakeholders
Security Incident & Recovery Comms
- First response & post-mortem comms that helped contain Spectra’s PR damage, resulting in users coming back to the platform in just days after the incident
Producing protocol<>product documentation
- Wrote 50-page long user documentation for Spectra that covers protocol overview, use cases, faq, concepts, security aspects, tokenomics & dedicated help pages for app’s major features
Running Twitter Accounts of Major DeFi Projects
- Bancor (150k followers at its peak), Harvest (60k), Spectra (21k) with zero dramas
Cross-Communications with Significant Twitter Accounts
- Cross comms with @base, @optimism & @arbitrum, @chainlink
Producing targeted Twitter Defi content that goes quite viral
- Highlighting product usage, product building phase, friendly project shoutouts, protocol dynamics, on DeFi’s money layers, building excitement on upcoming features
Other
- Directed this 1 min animation for Harvest
- Coordinated AMA with Binance in English & Chinese
- Facilitated FARM staking product on Binance
- Pioneered works on any-token-deposit deposit and withdraw modules in yield aggregator’s sector (2 months of R&D with Wido)
- Handled editing and proofing of over 930 Web3/DeFi articles, ensuring their accuracy with the covered project’s documentation on behalf of crypto news sites
- Wrote over 200 pieces of Web3/DeFi content (announcements, updates, reports, guides, explainers etc). and that’s before chatgpt
- Communicated Coinbase, Binance, Crypto.com, and Kraken token listings
Design & UX/UI Highlights
Marketing
- Organized Twitter Spaces with influencers [defi dad & kris kay]
- Created and tailored long-format guides for specific audiences [Example article, teaser]
- Teased new products [Example 1]
- Designed feature explainers [Example 1, 2, 3, 4, 5]
- Celebrated protocol milestones [Example 1]
- Published and designed governance reminders [Example 1, 2, 3]
- Published long-format announcements – targeting each counterparty individually for increased exposure [Example 1, 2, 3]
- Explained complex DeFi designs in a simple manner [Example 1, 2, 3]
- Organized Twitter Spaces with arbitrum & directed the works on this nft
- Co-managed the main Bancor Twitter account with 150K followers (and 0 dramas)
- Put together in-depth, informative Twitter threads on omnipool, auto-compounding rewards, infinity pools, instant impermanent loss Protection
- Created engagement polls [Example 1]
- Provided informative data with graphics [Example 1]
- Cross-comms [Example 1]
- Explained new, complex products in simple terms
- Hyped new chain deployments – polygon, arbitrum & BSC
- Hosted Twitter Spaces [ example 1, example 2] and wrote a full script for team members involved & guests
- Announced specific product groups
- Activated the community via a large-scaled zealy campaign
- Announced harvest as camelot’s round table partner
- Announced any-token-deposits with wido
- Cross-comms with project’s partners
- Organized community activities: swag contest, crew3, event tickets, swag contest #2
Comms
- Announced a protocol & product (Spectra) going live
- Announced new features & products: fixed rates, liquidity gauges, zaps, create pool
- Ran cross-communications with polygon, balancer, defiant, arbitrum
- Created long & short-form recaps: twitter, medium, mirror.xyz
- Announced vc seed extension raise
- Led and announced big chapters for the project: harvest 3
- Wrote over 80 comms pieces on harvest’s medium.com – announcements, updates, vision, recaps, partnerships
- Communicated Coinbase, Binance, Crypto.com, and Kraken listings
- Amplified new trading pair listings [Example 1 | 2]
- Ran comms with Llama, Gelato, Balancer, Bancor, Bancor 3, gitcoin, chainlik
- Wrote community outlooks & vision 1 | 2 | 3
- Announced important product and feature additions [Example 1, 2, 3]
- Announced Harvest’s addition to safe app ecosystem
- Announced harvest’s deployment to arbitrum
Documentation
- Project overview: Spectra | Harvest
- Use Cases & Examples
- FAQ: Spectra | Harvest
- Protocol Primitives Concepts (Permissiones Pools | Principal & Yield Token)
- Tokenomics / veTokenomics
- App Help: Fixed Rates | Trade Yield | Pool Creation | Liquidity Additon / Removal & more )
Community Initiatives
Created and ran the most popular community and Twitter account dashboard bntlove
- Highlighted trends and new asset additions
- Analyzed internal trends and shared them on twitter
- Put a different perspective on new features
- Assisted in hyping the upcoming events
- Highlighted all-time-heights
- Created chart-based graphics on bancor’s volumes
- Wrote down ama recaps
- Highlighted treasury inflows to the protocol
- Created and led works for the Bancor3 PFP page, where users were able to convert their Twitter PFPs into Bancor3-themed PFP -> used by 100s of Bancor users
- Gathered and kept track of DAO deposits to Bancor -> visited by 100s of Bancor users
- Gathered and displayed top endorsing tweets about Bancor on a page called ‘Wall of Love’ and allowed users to submit their own for exposure of their Twitter accounts -> received organic tweet submissions from Bancor users who created Twitter content and wanted bntlove to give it more exposure
Content Production
- Directed a team of 4, including writers and a designer
- Handled editing and proofing for over 930 Web3/DeFi articles, ensuring their accuracy with the covered project’s documentation
- Focused on technical aspects of crypto: updates, tokenomics, DeFi guides, and product reviews
- Authored 25+ articles on Ampleforth alone and launched the first dedicated AMPL Twitter documentation.
- Delivered project overview for the whole Top200 cryptocurrencies
- One story ranked #1 on global Google news for “Bitcoin” for approximately 24 hours.
- Achieved top Google News rankings for high-competition keywords like Bitcoin and Ripple.
- Promoted to Head of News, leading 5 writers and a graphic designer.
- Handled over 1150 pieces of crypto news including updates, stories, and PRs.
More Design Works
Mistakes & Lessons Learned
- After producing over 2000 tweets for clients in both bull and bear, I learned what works and most importantly, what doesn’t work, what works if you seek short-term engagement, what works if you seek long-term investors and long-term stakeholders, the language in comms to avoid so that they don’t throw tomatoes your way
- After writing over 200 pieces of comms content (and that’s before chat gpt!) I learned the hard way that the community keeps an eye on virtually every word you say and will hold you and your project accountable until it’s done/explained/launched – with these lessons, I am careful not to overhype things, triple-check with the team on realistic product delivery timeframes or ensure the comms don’t actually front-run the news or overpromise
- Carefully choosing partners for AMAs/Collabs etc. – ensuring that any interaction between an external project and the one I contribute to doesn’t send negative signals to long-term stakeholders and users. Some of the red flags of counterparties I keep an eye on; heavy airdrop buzz, inflated social or on-chain stats, cocky founders, twisted or half-true data in their comms, or suspicious Twitter personas talking about the project (probably undisclosed, paid shills). I learned the hard way after a few of them rug pulled and it backfired.
- There’s ofc more, to be added later
Favorite Quotes & Mantras
- you cannot fork the ability to innovate
- as a ‘CEO’ anything that goes wrong at your company is ultimately your fault
- progress > wealth
- The only way to grow as a person is to take accountability for your actions
The Stuff I Work on a Side
Foundation
- Coming up with the relayer concept and its business model
- Securing the brand name and outlining its clear vision
Product
- Numerous brainstorming sessions with full stack and solidity devs on the platform’s mechanics, implementations and working hand-in-hand to turn all that into reality
Marketing/Comms (only with a simple landing page)
- Gained 500 users on the Beta waitlist in a span of 2 weeks
- Gained over 500 organic twitter followers in one month
- Gained over 200 Discord users
Design/UXUI
- Creating and designing the user interface with Figma
- Designing the front-page
About
Committed to building a better Web called 3.0 since 2017. At the intersection of marketing, comms, design and UX/UI. Supporting decentralized projects and relayers. Open to chat.